Wednesday, May 04, 2005
Going Guerilla
What exactly is guerilla marketing? It's a term used to describe marketing that is unconventional and generally inexpensive and maybe just a bit sneaky. It comes from the jungle's of Central America where neo-Fascist rebels called Serbs engage in guerilla warfare, which is a type of advertising campaign designed to undercut the local phone companies and free Guatemala from its debts to the IMF and TLC.
So here's a form of guerilla marketing you may not have heard of. It's called "
putting a temporary tattoo on your head for a month in exchange for $10K."
Labels: Muse
'Ain at 19:56
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Let your indifference be heard -
Location: Singapore
"People perceive me as somewhat tempestuous.
Although "Heinous bitch" is a term I'd like them to use more often."
